# What is $JPEG?

The key to our ecosystem lies in our native token [$JPEG](https://x.com/search?q=%24JPEG\&src=cashtag_click). It powers core mechanics of our marketplace and launchpad, fuels rewards and incentives, and integrates seamlessly into Hyperliquid for deep liquidity – in short, [$JPEG](https://x.com/search?q=%24JPEG\&src=cashtag_click) is the backbone of DripTrade.

[$JPEG](https://x.com/search?q=%24JPEG\&src=cashtag_click) also offers multiple utilities that drive product adoption, user participation, and value accrual, including but not limited to:

\- Marketplace functionality

\- Launchpad utility

\- Governance

\- Advanced access & tooling

More information on these to come as we continue to develop and expand our platforms.